Ways to Increase Adsense CPC and Revenue by 30% QUICKLY

 

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1) Create More Content

The first thing you need to do when you’re trying to increase your Google AdSense revenue is to create more content. I know most of you are probably like, “Duh,” but creating more content is a huge benefit when it comes to Google AdSense. 

Unlike affiliate marketing, selling informational products, and that sort of thing, creating more content is really going to be key. At the end of the day, when it comes to Google AdSense and display ads, the best way to make more money is to get more visitors to your website, plain and simple. 

When you create more quality content on your website, you’re more likely to get ranked by Google with SEO and to actually show up in the rankings, thereby getting more visitors to your website and getting more clicks on your ads, which will make you more revenue. 

That may be obvious, but I wanted to start with this tip because not everyone realizes this. 

2) Create High EPC Content

Number two is to create high EPC (earnings per click) content. You may not fully understand what this is, so I think it’s important to explain it by showing you the infographic below.

This article is from wordstream.com, and it’s really good. It talks about the most expensive keywords in Google AdWords advertising. The more expensive the keyword is in Google AdWords, the more you’ll make from Google AdSense. 

Google will give you a revenue share, so if someone’s paying $5 per click for something, it’s going to pay a lot more than if somebody only pays $0.20 per click. You’ll make more money because you get a revenue share of that.

This infographic shows you the different terms that are the highest paying keywords within Google’s ad ecosystem. Number one is “insurance,” number two is “loans,” and number three is “mortgage.” You need to create content related to these keywords in order to make more money. 

I know some of you are probably thinking, “Well, Ron, that’s great, but I don’t have a website that’s about insurance,” or, “I don’t have a website that’s about loans,” and that’s fine.

What I do with my websites is I’ll look at some of these high earnings-per-click terms and I will create what I call “shoulder content.” 

Let’s say that you have a website all about how to start a YouTube channel, or how to start a website, or how to start a business, etc. Anything related to business with insurance will work for this example.

If you have a website related to one of these topics, it would make sense is if you wrote about getting business insurance because that’s an important aspect of having a business. 

If you created just one article about business insurance for YouTubers or website owners and you’re able to rank, then when people come to your website and they’re reading through the content, the ads that are shown on those pages will be much higher-paying. 

They’ll have a higher earnings-per-click because the advertiser is bidding more to get a click. When you post that type of content to your website, it’s going to pay you significantly more than other types of content.

You need to understand the way Google AdSense works. It looks at what’s on your page and uses contextual advertising. For example, when Google crawls your page and looks at the text, it might see that you’re talking a lot about insurance, so it’s going to show ads about insurance.

Or, if you’re talking about business loans a lot, they might show ads related to loans. Then, if someone clicks on those ads, you’re just going to make that much more money. 

I know some people are thinking, “Okay, well that’s cool, but I don’t have a business-related website. I don’t really see how this is relevant to me.” 

All you need to do is look through the infographic above to really understand the different keywords that you could possibly break into. 

Another good example is an attorney. Let’s say that you have a mom-blog type of website where a mother or father is talking about parenthood and daily life, and maybe they’re going through a divorce or a friend of theirs is. They could write an article about divorcing and talk specifically about divorce attorneys.

That particular article would focus on the keyword “attorney,” so Google AdSense would see that word and understand that, contextually. Then they would show ads based around attorneys, which means if you get a click, you’ll make more money. 

3) Focus on Top Earning Pages

Number three is to focus on top earning pages. Usually, I focus on the top 10 landing pages. 

What do I mean by that? If you don’t have Google Analytics installed, just look search on YouTube, “how to install Google analytics,” and you might see yours truly, but go ahead and install it. 

Basically, Google Analytics is a tool that will help you understand how people are interacting with your website, the traffic that’s coming there, and everything that’s related to that. When you go into Google Analytics, you’ll see this behavior area pictured below.

Basically, Google Analytics is a tool that will help you understand how people are interacting with your website, the traffic that’s coming there, and everything that’s related to that. When you go into Google Analytics, you’ll see this behavior area pictured below.

Basically, Google Analytics is a tool that will help you understand how people are interacting with your website, the traffic that’s coming there, and everything that’s related to that. When you go into Google Analytics, you’ll see this behavior area pictured below.

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